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About Us

Maybe, like us, you weren't happy when you looked around for baby skincare products. Let's be honest, it was junk piled upon junk, made with stuff we couldn't pronounce. So, in 2014, we set out to change the standard for baby skincare and hand-craft the purest, simplest, gentlest products on the planet. 

PURE.

You won't need a dictionary to recognize the premium raw ingredients we use-- olive oil, coconut oil, lavender, mandarin, marshmallow, chamomile and cocoa butter-- and we make sure each one is 100% Certified Organic and Certified Gluten-Free. We don't add fillers and we don't use anything artificial. We only use the ingredients that matter.

SIMPLE.

Because when things get complicated, quality starts to suffer. We tell you exactly what’s in each product and why we carefully select each ingredient. We handcraft all of our products in-house, in small batches. That not only helps control the integrity and safety of every product, but better preserves the healing properties of each ingredient.

GENTLE.

No synthetic fragrances or dyes, sulfates, surfactants, parabens, phthalates, talc, mineral oil, oxybenzone or cheap fillers. Nothing we use is genetically-modified or factory-farmed. We don't even use water in our formulations. And we trust these products so much that we've used every one of them on our own kids. On The Spot and Oatmeal Cookie Bath got our middle daughter through nasty eczema on her legs and hives on her chest. Bun Glaze eased our oldest daughter through several instances of raw, red diaper rash.

 

HASSLE-FREE RETURNS

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